Sally* worked at the physician office next door to my practice in Connecticut. She had surgery in the past, even sedation. And every experience was awful. Sally would get nauseous, she vomited and just could not take any pain medication. She had a surgery coming up. And by anesthesia standards, it was high risk for nausea vomiting, and a fairly painful surgery. She was planned to be admitted for 23* just for pain management. This was a needed surgery, but not one that Sally looked forward to.
2 weeks before her surgery, she stopped by my office and asked for my guidance. I gave Sally a relaxation CD I had made, and told her I would arrange for her to have intraoperative suggestions played via headphones in the operating room. 2 days before her surgery, she stopped by my office and exclaimed, “Oh my gosh! I don’t know why I did not listen to that CD the last 2 weeks! I have not been sleeping and finally listened last night and I slept like a baby.” I told her to continue listening. During her surgery she had the intraoperative suggestions.
The result? She only needed 1 dose of pain medication. No nausea. No vomiting. Period. She wrote a glowing 1 page letter to the CEO of the hospital because it was the first time she had EVER had a positive surgical experience. Imagine being able to help hundreds of people this way EVERY YEAR!!
This is not an unreasonable goal. Right now we have an opportunity like never before. The prescribing practices for pain medications is restricted. Sometimes to the extreme. Addiction is a problem. But real people, without addictions, suffer from pain and are caught in the middle. I am not speaking of at home prescriptions only, but some hospitals are taking it to the extreme as well. Professional hypnotists are a part of the solution to this problem.
Let me share with you a story I read in a healthcare Facebook group I am a part of. The original post was quite lengthy, but I will abbreviate it here:
“I am a physician, and my grandmother was diagnosed with stage 4 cancer… I went out to California to be with her when she had surgery. The surgery was for palliative (decreased pain and suffering) reasons only. After the surgery she was transferred to hospice. 48 hours after her surgery, all narcotics were taken away. Even though she just had surgery AND was on hospice. I watched in horror as my grandmother spent her last days in pain.”
Imagine if this physician had known about hypnosis. Imagine the difference in this woman’s transition at the end of life had the hospice staff been aware of hypnosis. This physician and her family could have had a completely different experience. The patient could possibly have passed peacefully.
You know the mind is powerful. Like me, you have witnessed it first-hand. You have a skill that can help people change their lives. We have a skill that benefits others, and we need to let the world know.
Pain is a unique niche for hypnotists. Some basic facts should be understood. Pain is a very personal experience. It is subjective. Thoughts and beliefs play a major part in perception. This makes hypnosis about more than just hypnotic analgesia. It is important to address these beliefs AND issues like sleep, energy and mood.
When working 1:1 with clients I use a thorough pain assessment to get a mother lode of information. This helps identify the beliefs that need to be addressed and provides information to help individualize hypnotic patter for the client. The assessment is also a part of confidently creating a hypnotic session plan.
Working with groups can be effective as well. Schedule pre-surgery workshops and allow the group to use the pain assessment to gain insight into areas they can control to have a better experience. Train them in self-hypnosis, the relaxing breath and make sure they understand the power of self-talk. Introduce yourself to local surgeons to get referrals right into this group. People who used some form of pre-surgery relaxation or suggestion, or suggestion during surgery did better than 89% of the control group in a study—taking less pain meds and having less nausea. That’s impressive. I would take those odds!
Pain management hypnosis is rewarding. Imagine becoming the local physicians’ ‘go to’ person for their patients. If pain management hypnosis interests you, join me for a free Masterclass “4 Pillars of Effective Pain Management”. It is going to be 45 minutes packed full of information. I hope to see you there. Click here to sign up.
Everyone always wants to know what takes place in the hypnotist’s office. Don’t you? All those secrets no one talks about. Got your attention? Great!
Well I’m not here to spill the beans on my clients, but rather myself. The reality and truth of starting a business while continuing to work a full time job. In my reality I am the primary bread winner, health insurance provider, and financial planner in chief. I’m not the type to ditch my job and jump all in on my new (not so new really) entrepreneurial adventure. Yes, freedom is the goal. But not without income security.
It is impossible to explain the freedom (and sobriety) that comes from knowing you are your boss. Juggling office hours, business goals, public image and revenue are ALL your responsibility. But yet there is the liberation of knowing that you DECIDE. Not your boss. You. Because you are the boss. And when you have found your passion, mission and talent that meets the needs of others. It’s all worth it.
I sit here on break at my J.O.B. typing this up, as it is where this post struck me. It’s probably going to meander a bit. But that’s the point. This is life when you’re and entrepreneur and have other responsibilities. When my first practice was getting off the ground I put in 40 hours at my J.O.B. and another 20-40 (on evenings and weekends) building my business. Seeing clients, researching, watching and reading hours of online information learning how to grow my business for pennies on the dollar. Going into debt to start a business is not my style.
That’s why I took everything I learned in Connecticut and started out of the gate here in Mississippi using those same tools. One thing I have done differently this time was invest in myself as an entrepreneur. My time is valuable and I knew that many things in ‘cyber land’ had changed and it would take me many, many man hours to figure it all out. So I invested my time and money in Marie Forleo’s B-School. I am still in the implementation phases (and seeing success already), but I can’t wait to share what I have learned.
Many people pitch their solutions in a way that makes it seem as though hypnosis is a profession where you can be fully booked overnight. While that may be the case for someone who has no other obligations and full weekdays to network and grow the business as opposed to someone like me who currently only has office hours 1.5-2 days a week, one fact remains: IT TAKES WORK. Whether you throw all your money at it just to see what sticks, or you’re like me and are frugal with your dollars, you’re gonna have to work for it. I won’t lie to you. Whether it’s time or dollars, SUCCESS AIN’T FREE HONEY.
Website building, social media presence, in-person networking, public speaking engagements, and telling everyone you know about WHY you want to help people becomes the objective. 5 years ago I was busy telling people about my ‘what’, only to learn it’s my ‘why’ people are actually buying. Add the struggles of learning a new website platform. I REFUSE to pay someone thousands when I know with a little perseverance it is something I can learn to do. Staring at the computer screen until I couldn’t see and using a few words that probably made the screen blush may have been involved. But I did it.
Learning how to communicate your ‘why’ in a way that drives organic traffic to a converting website is the golden goose. I’ve learned about ideal customer avatars and what makes them so important. It’s important in communicating your ‘why’. People who don’t connect with your ‘why’ aren’t your customer. Don’t waste time trying to convince them. Don’t take it personal. Smile and keep on working it where it will pay off. Those who understand the ‘why’ will book an appointment for the ‘what’ of your business. You have a purpose and a passion. Just like I do. Share it.
When I opened my practice in January I had an idea of where I wanted my practice to go and a few ideas of how to get there. But I was so overwhelmed with how much I wanted to get done, it was difficult to prioritize and maintain focus. The answer was a ‘no-brainer’ for me. At the first opportunity I booked sessions with my mentor for hypnosis. After the second session the clarity was amazing and I was on my way. I’ve been able to advance my business while maintaining a balance between my J.O.B. and farm life without beating myself up over the little things.
Most people have no idea about the far reaching benefits of hypnosis. In my local area people are surprised when I answer their questions about how hypnosis can help ordinary everyday people. Then they are even more surprised when I tell them I am on target to go half time at my J.O.B. by September. It’s surprising to them that there are many people out there who know about hypnosis and desire to use it to change their lives. The smallest change can have major impact on someones life. And yet, just like everything else in life, it’s not for everyone.